Google Waze Advertising

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What Are The Waze Ad Types?

The Waze ad types are very direct advertising types to drive immediate or impulse purchases. Some of the most common businesses on Waze are gas stations, restaurants, coffee shops, and retailers. They are very in-the-moment ad types, encouraging visits when you are ready to go.

There are 4 Waze Ad types:

  • Branded Pin
  • Promoted Search
  • Nearby Arrow
  • Zero Speed Ads

For each Waze ad type there are 5 primary actions the user can take:

  • Drive There
  • Call Now
  • Save Location
  • Save For Later
  • Save Offer

For more information about Google Waze Advertising, please visit

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