The Top 5 SEO Suggestions for Small Businesses

2020 - Cover (12)

Search engine optimization (SEO) is the technique of improving your website’s ranking in search engines. This includes a number of techniques and responsibilities that, when completed correctly, can boost your rankings for relevant keywords and, as a consequence, help increase website traffic for your website.

The five SEO tactics stated below are critical for business owners and have helped us achieve excellent results.

  1. Finish the technological basis of the website.

Each website has a unique set of technological elements that affect search engine results. It is vital to ensure that your website’s technological basis is properly built, since this will have an influence on your website’s rankings. Site performance, security, redirects, an XML sitemap, robots.txt tags, and other technical elements are all included. Search engines take a number of criteria into account when calculating your rankings.

  1. Optimize your website to rank for relevant high-volume search terms.

It is vital in SEO to focus your pages to relevant, high-volume keywords with buyer/action intent, since this will assist generate qualified traffic to your website.

Including the phrase in the URL, H1 and H2 headers, title tags, meta descriptions, and image alt tags for each page is one of the greatest tactics for ranking on page one for these keywords. Complete HTML sitemaps and internal linking from the main page to less frequented sites are also desirable. This will aid in the transfer of domain value from the home page to less trustworthy sites, helping them to rank higher.

  1. Keep an eye on your website using Google Search Console and Google Analytics.

Google Search Console and Google Analytics are critical SEO tools. Install Google Analytics and Google Search Console on your website since these tools will help you check index problems, see what keywords your website is ranking for, identify which pages are receiving the most traffic, understand user demographics, and more.

These insights can help you better understand your visitors as well as your website’s strengths, problems, possibilities, and threats.

  1. Consistently provide valuable content

Maintain a steady supply of important and engaging material for your visitors in the form of blogs, articles, and videos. This is crucial because search engines rank websites better if they give consumers with new, relevant content to interact with.

To increase the impact of your blogs and articles, include social sharing buttons that allow your visitors to easily share your material on their social media accounts. Don’t forget to optimise your blog content with a target keyword, as this will emphasise the article’s importance to the selected search phrase, enhancing your chances of ranking first.

  1. Increase domain authority with safe backlinks

Make connections with well-known industry experts and high-ranking websites. This increases the likelihood of gaining a backlink, which is a link from another website to yours. Every website has a “domain authority,” which is a number assigned by Google out of 100 based on how much it trusts the site, with 100 being an extremely trustworthy site. The greater the domain authority of a site, the simpler it is for that site to get first-page rankings.

There are a number of additional tasks that can be done to boost website rankings, but they are an excellent place to start, and we have utilised them to help our customers surpass website industry norms.

For more information about SEO Malaysia, please visit

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